Mobile Apps on iPhone

Helping Employers, Universities, and
CE Providers Mobilize

Our Goal

Henry Ford’s goal was make the automobile attainable for every American family through innovation, simplicity, and affordability.

Our goal is similar... to make a dedicated mobile app attainable for every employer and university program through the same principles of innovation, simplicity, and affordability.

Henry Ford Portrait
Mobile Apps on iPhone

Recruiting

Strengthen your recruitment marketing strategy by offering a fully branded mobile recruiting app focused on job listings and recruiting events.

Mobile Apps on iPhone

University

Support your students and stay connected with alumni by offering a career-centric mobile app focused on events, jobs, and continuing education.

Mobile Apps on iPhone

Continuing Education

Increase activity registrations and strengthen your marketing reach with a fully branded continuing education mobile app.

Case Study
Case Study

Transparent Pricing.
No Surprises.

Recruiting

$ 408 /MO
$4,900 BILLED ANNUALLY


• Development, Updates, Maintenance
• Dedicated Customer Service Rep
• Icon & Home Screen Graphic Design
• Listing on www.CareerTapp.com
• Custom CareerTapp Download Page
• App Management Center Admin
• Statistics & Reporting Suite
• Mobile Alerts Capability
• Unlimited Resource Buttons
• Events Calendar Integration
• Custom Download Instructions PDF
• QR Code Generation
• Unlimited Job Postings
• Bulk Import of Jobs (XML feed)
• ATS Integration
• CE Activity Auto-Import
• Unlimited CE Activity Listings

University

$ 408 /MO *
$4,900 BILLED ANNUALLY


• Development, Updates, Maintenance
• Dedicated Customer Service Rep
• Icon & Home Screen Graphic Design
• Listing on www.CareerTapp.com
• Custom CareerTapp Download Page
• App Management Center Admin
• Statistics & Reporting Suite
• Mobile Alerts Capability
• Unlimited Resource Buttons
• Events Calendar Integration
• Custom Download Instructions PDF
• QR Code Generation
• Unlimited Job Postings
• Auto-Import of Jobs
• CE Activity Auto-Import

* CareerTapp mobile apps are FREE to schools that use the CORE Technology Suite (www.CoreHigherEd.com).

20% agency discount. Contact us for agency and reseller bulk discount rates.


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Frequently Asked Questions

Fees & App Development

Is the fee annual, or one time only?
The fee is annual and covers mobile app updates, hosting, product enhancements, CareerTapp.com listings, administrative costs, and customer service.

How long will it take CareerTapp to develop our mobile app?
Your app will be developed/programmed within seven business days or less.

What will be required of me during the development phase of our mobile app?
Very little is required of you, and our experienced CareerTapp team handles everything. The only issues that may require your attention include:

  • icon and home screen graphics approval (if we create them)
  • icon and home screen graphic files (if you create them)
  • for recruiting apps, an XML job data feed if you would like your app to sync nightly with your applicant tracking system
  • review and approval of the job “search filters”
  • review and approval of your public CareerTapp.com app listing

Client-controlled functions via your Mobile App Management Center (Content Management System)

How will I manage my Mobile App?
You will receive a password-protected mobile app Management Center account to manage multiple functions within your app. Your CareerTapp Account Manager will supply your username and password.

Where do I log into my Mobile App Management Center account?
Login access is located at the top right of every page on the www.CareerTapp.com website.

What if I forget my login credentials or need to change my login credentials?
Your account username will consist of a single email address that will act as a universal login for all administrators. It can be changed to a different email address via your Mobile App Management Center at any time. To reset your password, please visit the password reset page located on the login page of the www.CareerTapp.com website.

How do I control the "Welcome Message" presented on the homescreen of our mobile app?
Under the "Welcome Message" tab in your Mobile App Management Center, you have the ability to add, edit, and delete the Welcome Message presented on the homescreen of your mobile app. The Welcome Message presents itself in plain text directly below the homescreen graphic.

If we decide to send mobile alerts through our app, how do we control the process?
Under the "Mobile Alerts" tab in your Mobile App Management Center, you control adding, editing, and deleting individual Mobile Alert titles, descriptions, and associated contact information.

How will “Mobile Alerts” be presented to our users?
Mobile Alerts sent via CareerTapp apps appear within the app itself (aka “In-App Messaging”). Users must open the app to discover, review, and act upon individual Mobile Alerts.

Will older Mobile Alerts be auto-deleted?
Yes, all Mobile Alerts will auto-delete after 30 days.

How do I integrate a calendar of events into our app?
You can share your events through your mobile app by integrating an XML link from your Google Calendar. Simply go into your Calendar Settings, and access the XML link under Calendar Address. Your CareerTapp Account Manager can also direct you on where to to find the appropriate link.

How do I control the resource buttons presented within the "Info" or “Resources” tab of our app?
Under the "Resources" tab in your Mobile App Management Center, you can add, delete, and reorder individual buttons. You also control the button names, button destination links, as well as the "contact" button and its associated email address and RSVP functions.

How do I monitor statistics associated with our app?
Basic activity reports are available in your Mobile App Management Center under the "App Reporting" tab.

How would I track traffic statistics for individual jobs? (Recruiting App)
If you are an employer, tracking of individual job activity (impressions and clicks) can be assessed by reviewing referring URL reports through third party analytic services such as your applicant tracking system or Google Analytics.

How would I track statistics for individual CE activities? (University App & CE App)
If you are a CE provider, tracking of individual CE listings (impressions and clicks) are provided through your CESearchEngine account. Additional assessment can be performed by reviewing referring URL reports through third party analytic services such as your learning management system or Google Analytics.

How do I manage the individual jobs listed in our app? (Recruiting App & University App)
Under the "Post Jobs" tab in your Mobile App Management Center, you can add, edit, duplicate, delete, and expire individual jobs in real time. Jobs can be managed individually, or in bulk.

Is there an option to bulk-upload jobs from a spreadsheet? (Recruiting App & University App)
Yes. Under the "Post Jobs" tab, you have the ability to upload unlimited jobs by importing a spreadsheet. Complete instructions are available in your Mobile App Management Center.

App updates that must be handled by a CareerTapp Account Manager

Can the jobs in our app be synced with our job board/ATS? (Recruiting App)
Yes. The job sync/import runs nightly and is best handled through an XML data feed, similar to ones provided to a job aggregator such as SimplyHired and Indeed. Your Account Manager must be provided with the XML file by your IT team or ATS vendor. XML specifications are provided in your Mobile App Management Center.

Can the mobile app graphics be updated if our branding changes (icon and homescreen)?
Yes. Once the app has been developed, updating graphics such as the icon and the homescreen is a simple process and typically requires only 24 hours. Send updates directly to your CareerTapp Account manager. These updates are covered in your annual hosting fee.

Can the mobile app "job filter" options be updated? (Recruiting Apps & University Apps)
Yes. Once the app has been developed, updating job search filter options such as adding an additional filter, deleting an existing filter, adjusting filter titles, and adjusting the filter order is a simple process and typically requires only 24 hours. Send updates directly to your CareerTapp Account manager. These updates are covered in your annual hosting fee.

Can our app listing on the CareerTapp website be changed (icon, title, and description)?
Yes. Once the app has been listed on CareerTapp.com, updating the listing such as the icon graphic and description is a simple process and typically requires only 24 hours. Send updates directly to your CareerTapp Account manager. These updates are covered in your annual hosting fee.

Accessibility

Can the app be used on multiple devices?
Yes. Since the app is web-based and served through browsers, your mobile app can be viewed on any device that has browser capabilities and an internet connection (iPhone, Droid, iPad, Kindle, Blackberry, desktop, etc.).

Can the app be accessed and viewed on a desktop computer?
Yes. The mobile app is web-based, and can be viewed from any platform with a browser, including desktops. Desktop access is great for exploring and testing the app functionality. Since your app can be accessed on a desktop, this channel will gain greater significance as desktops become more interactive, such as the evolution of touch screens.

Will people be forced to iTunes or Google Play to find and load the app?
No. Your app is web-based and you will not be charging a fee for it, therefore the app is not dependent on any third party hosting or merchant processing platform. The app can be loaded directly from any webpage, email, QR code, social post, or online job posting.

Will my app be submitted to the iTunes App Store or Google Play?
No. Submitting your app to various app stores on your behalf is not part of the service package.

Why does the service not include submitting to the iTunes App Store?

  • Technology - Your app is web-based and not reliant on the iTunes platform to be hosted and loaded.
  • Fees - There are significant and unnecessary fees associated with listing an app in the iTunes App Store.
  • Sales - Your app will be free for users, therefore the app will not require the iTunes merchant system to manage payments.
  • Review/Acceptance - Apple reviews every app and decides which apps are listed in iTunes and which are not. We prefer to avoid this process since we have no control over it.
  • Discovery - Users will load the app at the point of discovery due to YOUR marketing efforts. Since the app will appeal to a relatively narrow audience (not millions), trending or "going viral" in iTunes will most not occur.

When existing mobile devices update their operating systems, will there be additional charges to update our app?
No. Upgrades are included in your annual hosting fee.

When a new mobile device is introduced to the market (a new phone or tablet), will our app work on it?
Yes. Your mobile app will work on any device that has a web browser and internet connectivity.

When a new mobile device is introduced to the market (a new phone or tablet), will there be additional charges to update my app?
No. Upgrades are included in your annual fee.

If internet access is unavailable, will users be able to use our mobile app?
No. Internet access is required.

Marketing

What is the most effective marketing method for gaining app loads? (Recruiting Apps)
By far, the most successful technique is by listing/promoting your app at the bottom of your job description in every online job posting.

Will the mobile app offer any search engine optimization benefit (SEO)?
Yes. Your mobile app and the associated CareerTapp Download Page are optimized for search engines and should provide a significant SEO benefit.

How should we promote our mobile app?
Promote your mobile app in the same manner you promote your social network accounts. Promote your app icon on your website, in print media, throughout your social network, within email campaigns, etc.

Can users load our app by scanning a QR code with their mobile device?
Yes.

For marketing purposes, how would I obtain the QR code for our app?
Custom QR codes are created for your app in your Mobile App Management Center.

Mobile Apply

How does an applicant apply for a job? (Recruiting Apps)
The applicant applies directly through your applicant tracking system (ATS), or through the mobile apply feature of one your partners (CareerBuilder, Indeed, LinkedIn, etc).

Does our ATS, website, or job board need to be mobile-enhanced prior to offering our audience a mobile app? (Recruiting Apps)
No.

Do Careesteads mobile apps offer a built-in mobile apply option? (Recruiting Apps)
No.

If our ATS does not yet offer mobile apply, and is not mobile-enhanced, what are the options? (Recruiting Apps)

  • Option 1 - Continue to direct into your ATS:
    Sending applicants back to a non-mobile ATS is fine, and chances are, you have been doing this for years with email alerts and text alerts (>50% of emails are viewed on mobile devices). Once your ATS vendor upgrades their technology, the user experience will simply be improved.
  • Option 2 - Bridging Services:
    There are multiple companies that offer stand-alone mobile apply services that integrate with your non-mobile ATS.
  • Option 3 - Job Board Partners:
    All major job boards and aggregators offer mobile apply as a service. Directing applicants through these channels is also an option.

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